Corporate social responsibility

The research into gynaecological cancers funded by The Eve Appeal is of truly global importance. It has the potential to save women's lives and prevent the tragedy of premature death that devastates families and communities worldwide.

The Cancer Research Centre at University College London is a world-class facility and support for its groundbreaking ovarian cancer research programme is urgently needed.

Companies and organisations that join with us to help fund such a major undertaking will also be firmly demonstrating their commitment to improving the world we live in.

It has been shown that companies and organisations with an active Corporate Social Responsibility policy not only benefit the recipients of their support, but they advance their own ambitions too. Companies and organisations are increasingly judged on their corporate reputation in the local and the global community as well as on their reputation for the quality and integrity of the goods or service they offer.

By demonstrating their positive impact on society, companies have a potent means to influence the behaviour and loyalty of customers and consumers, staff, the community and other stakeholders.

• There is evidence that the ethical conduct of companies exerts a growing influence on the purchasing decisions of consumers
• Employees are increasingly looking beyond pay and benefits to work for employers whose philosophies and practices match their own principles
• Business customers are seeking partnerships with suppliers whose values most closely match their own

The Eve Appeal pledges to work closely with its corporate supporters to maximise among all its stakeholders, the impact of any charitable donation.

For further information please contact Faye Matthews.