Cause-related Marketing

Consumers are increasingly aware of a company's ethical 'credentials'. In these strained times when purchasing decisions are not made lightly, a company's reputation may be the critical factor.

According to a survey commissioned by Business in the Community, when price and quality are equal, 86 per cent of consumers are more likely to choose a product or service associated with a cause; 75 per cent said they had either switched brand, tried a new brand or bought more; 80 per cent felt increased loyalty to the brand and were more positive about their purchase.

The Eve Appeal raises funds for a cause that resonates with all women, young and old. If you would like to work with The Eve Appeal please contact Faye Matthews.